About Us

Backed by trusted leaders across veterinary, agriculture, and pharmacy.

Our team and advisors bring deep experience from all corners of animal healthcare, helping us deliver a future-ready e-script network for veterinarians and pharmacies.

$33.2 billion

Pet care expenditure in Australia

15,816

Veterinarians employed within the sector

3,651

Veterinary practices in Australia

Our Mission

To put vets at the heart of everything we do.

Our Vision

To transform veterinary industry sustainability through secure technology to elevate animal health. 

Our Focus

We’re here to build a better solution and we’re putting e-prescribing for vets on the radar of relevant authorities. Better for vets. Better for animals.

Simplify every script

Save time, streamline workflows, and enable secure e-prescriptions – with the vet in the driver’s seat.

Better animal care.

Faster prescription processes means better care for animals.

Help reduce veterinary burn out

The veterinary profession in Australia is facing a
growing mental health crisis. Long hours, heavy workloads, and emotional strain
are pushing many out of the profession. Reducing unnecessary admin is one way
to help. VetScript streamlines prescription processes, lightening the load so vets
can focus more on care and less on paperwork.

Support with tracking antimicrobial resistance in veterinary medicine.

Antimicrobial microbial resistance is a growing global threat to animal and human
health. Without real-time data, vets and regulators can’t detect trends, prevent
overuse, or respond quickly. This is critical for livestock, pets, and regional care,
where unchecked resistance risks animal health, biosecurity, and export markets.

VetScript Board

Hon Jaala Pulford

Director

Bio details

Jaala Pulford

The Honourable Jaala Pulford is a board chair, non-executive director, and adviser with appointments in the private, not for profit and higher education sectors.

She is a non-executive director at VetScript and chairs the VetScript Industry Advisory Group.

Jaala was a member of the Victorian Parliament from 2006 – 2022.

She was the first woman to serve as the state’s Agriculture Minister. In this role, she led the landmark puppy farms reform, introduction of mandatory electronic tagging of sheep and goats, and the first digital-agriculture strategy and program.

In Cabinet from 2014 – 2022, Jaala also served as Minister for Regional Development, Minister for Fishing and Boating, Minister for Roads, Road Safety and the TAC, Minister for Small Business, Minister for Employment, Minister for Innovation, Medical Research and the Digital Economy, and Minister for Resources.

Jaala holds a Master of Politics and Policy from Deakin University and is a Graduate of the AICD. Jaala lives in Ballarat with her family, including adopted greyhounds George and Patch.

Dr Jack Ayerbe

Director

Bio details

Dr Jack Ayerbe

Dr Jack Ayerbe is a highly respected veterinarian, industry leader, and board director with over 55 years of contribution to Australian veterinary medicine.

Founder of Newtown Veterinary Clinic in Geelong, Victoria, Jack has mentored hundreds of vets and continues to influence clinical practice, public education, and animal welfare.

As a Director of QBiotics, he played a pivotal role in the development of STELFONTA®, a breakthrough cancer treatment for dogs.

He is a life member of the RSPCA and an early advocate for veterinary mental health.

Jack’s diverse service spans ethical advisory roles, media outreach, and community leadership—including as a former Geelong City Councillor and Chairman of the Barwon Health Foundation.

A graduate of the Australian Institute of Company Directors, Jack brings deep strategic insight to board governance, innovation, and the advancement of the veterinary profession.

Jack adores greyhounds and all creates great and small.

Tom Love

Director

Bio details

Tom Love

Tom Love is the Managing Director of Best Practice Alliance (BPA), a consulting firm he founded in 1996. With over 30 years’ experience in procurement and supply chain strategy, Tom has helped large networks of SMEs achieve operational scale and efficiency.

He has played a key role in the development and growth of successful ventures including Vetcentric and Pharmacy Alliance, bringing deep expertise in procurement, corporate strategy, and capital investment.

Tom specialises in working with healthcare and professional services businesses, delivering measurable improvements through innovation, funding solutions and strategic partnerships.

Under his leadership, BPA has become a trusted partner to leading Australian enterprises, known for transforming complex supply chains into high-performing systems that drive business growth and long-term value.

VetScript Leadership Team

Megan Auld

CEO

Bio details

Megan Auld

With 20 years of senior leadership experience spanning complex public, private and not-for-profit environments, Megan specialises in business strategy, growth initiatives and fostering innovation.

Eric Hew

Head of Product & Delivery

Bio details

Eric Hew

With 20 years of experience delivering complex IT projects across healthcare, veterinary, and other industries, Eric specialises in digital health, prescribing systems, and secure integrations that enable innovative e-prescription solutions.

Sam Lee

Product Manager

Bio details

Sam Lee

With 13+ years in multi-sided marketplaces, Sam brings deep experience from AdTech to e-prescribing.

At VetScript, he focuses on connecting vets and pharmacies through seamless integrations and workflow-first product design.

Will Panton

Chief Growth Officer

Bio details

Will Panton

Experienced growth strategist with a background in product, marketing, and leadership across tech and startups.

Will has a proven track record scaling businesses, driving revenue, and building high-performing teams.

VetScript Industry Advisory Group

Hon Jaala Pulford

Chair

Bio details

Hon Jaala Pulford

Board Chair and Non-Executive Director.

Vice Chancellor’s Fellow.

Former Member of Parliament (2006-2022) and Victorian Government Minister (2014-2022).

Dr John Harte

Veterinary

Bio details

Dr John Harte

Non Executive Chair, Board Director.

Deputy Chair Australian Veterinary Boards Council.

President & Chair, Veterinary Practitioners Registration Board of Victoria. 

Lynne McLennan

Pharmacy

Bio details

Lynne McLennan

Company Director.

Former President of the Australian Friendly Society Pharmacies Association (2013-2022).

Former CEO UFS Dispensaries (2001-2022).

Damian Murphy

Farming

Bio details

Damian Murphy

Dairy farmer.

Nuffield Scholarship Recipient (2012).

Former Chair Farming Systems and Herd Improvement Policy Advisory Group, Australian Dairy Farmers.

Lisa Coffey

Racing

Bio details

Lisa Coffey

Founder Racing Hearts, Australia’s first equine-assisted therapy centre.

Racing industry workforce development, mental health and equine welfare advocate.

“Before VetScript, I spent hours writing, emailing, and following up on prescriptions. Now, I can prescribe directly from patient files, and the pharmacy gets the order instantly. It’s been a game-changer.”

Dr Julia Malcolm

Owner, Our Pet Mobile Vet

Interested in learning more? Let’s talk.

Whether you’re a veterinary practice, pharmacy, partner, or just curious about what we do—we’d love to hear from you.

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